What I know
Research the company and everyone in the room, then assemble a knowledge folder and audit what you actually have.
Research. The company: what keeps the team up at night, beyond what they do. The JD is a symptom — read what it implies. The people: LinkedIn is the floor. Find their writing, their talks, what they’ve publicly tried to solve. Know what each person in the room cares about before they tell you.
Company prompts:
- What has this company said publicly about AI in the last 12 months? Press releases, earnings calls, regulatory filings?
- What did they just ship, and what does that tell you about what they’re building next?
- What is the regulatory or competitive pressure forcing this role to exist right now?
- What failure mode would this team be embarrassed by in front of their own leadership?
- What does the JD want to see that isn’t in the title? Read the responsibilities. The requirements are the floor.
Per-person prompts:
- What did they work on before this role? What did that experience make them care about?
- What have they posted, published, or presented? What is the consistent argument they make?
- What role do they play in the decision — technical validator, business owner, future peer?
- What question would they most want answered that nobody ever thinks to address?
- What would make them look good to their own leadership if this hire worked out?
the question they want answered is rarely the one they ask
Audit. Put everything in one place: the assignment, every transcript, every piece of research, the JD, notes from any calls. Then treat it like a PRD intake — assess completeness before you start designing anything. The goal is to know exactly what you’re working with, what you’re missing, and what you can’t get because it’s proprietary or internal. That last category is an assumption you’ll name explicitly.
Completeness audit prompts:
- Do I have the actual assignment brief, or am I working from memory? Is it written down?
- What industry context do I have? Competitive landscape, market position, analyst coverage?
- What is the regulatory environment? Industry-specific rules, state law, federal oversight, pending legislation?
- What geopolitical or macro factors are relevant? Is the company exposed to anything that affects how they build or buy AI?
- What do I know about the company’s legal posture? Any public litigation, consent decrees, or compliance obligations that would constrain the build?
- What internal information would I need that I can’t have? Architecture docs, internal data schemas, vendor contracts, budget constraints?
- For each gap: is it a blocker, or is it an assumption I can name and carry?
- If I had to describe exactly what I need to build right now, what would I say? Can I write it in two paragraphs?
The output of this step is a short brief, the equivalent of a PRD: what you’re building, why, what you know, what you’re assuming, and what you’d need to revisit once you have access to the real system.
know what you have before you design anything