Scale of response. Access without capability.
Every vendor shipped AI within six months of the kickoff. The timing was panic, not coordination. Blue sparkle icons on every interface. "Now with AI." Enterprise bought licenses — OpenAI, Claude, Glean, Copilot. Seat license spend tripled in one budget cycle. Nobody blinked.
The wildfire strategy: give everyone tools, let experts bubble up, it spreads organically. Nobody was the gatekeeper because nobody was supposed to be. The strategy had a name — land and expand. The land was a text box. The expand was hope.
Same person handed access was same person never taught to write a problem statement. Tool arrived. Methodology didn't. Access universal. Capability not.
The enterprise didn't buy transformation. The enterprise bought a buffet. And everyone was expected to know how to cook.